Fold, a Bitcoin rewards and payments platform, rang the Nasdaq Opening Bell today at the Nasdaq MarketSite in Times Square, New York, USA, to celebrate its recent public listing.
Per the press release shared with Cryptonews, Fold’s leadership team attended the ceremony, along with early employees and long-time community supporters.
Additionally, the event was livestreamed globally and on the Nasdaq tower screens in the busy Times Square.
Fold notes that the bell ringing is a milestone on the company’s road to integrating BTC into the mainstream and everyday financial activity. They will do so through tangible utility and consumer-first products, the team claims.
CEO Will Reeves commented that ringing the bell at Nasdaq is “a celebration of the journey from Bitcoin’s edges to the heart of global finance. We’re proud to represent the everyday use of Bitcoin in a market long dominated by speculation.”
Nasdaq Listing Completed, Credit Card Incoming
Fold was originally incubated by Thesis*, a Bitcoin-focused venture studio. The latter has been building related solutions since 2014, including Fold, Mezo, tBTC, Acre, and Taho in its core portfolio of brands.
In February, Fold (NASDAQ: FLD) completed its business combination with FTAC Emerald Acquisition Corp., a publicly traded special purpose acquisition company, to operate under the name Fold Holdings, Inc. Its common stock and warrants began trading on Nasdaq soon after.
At the time of writing, FLD trades at $3.97 and is up 2.58% today.
Source: Nasdaq
Moreover, Fold claims it has grown fast since its inception and has onboarded “hundreds of thousands” of users. These users earn rewards through everyday purchases, debit card use, and merchant integrations. Since the 2019 launch, users have stacked nearly $67.8 million, Fold says.
Meanwhile, per the website, Fold is a financial services platform and not a Federal Deposit Insurance Corporation (FDIC)-insured bank.
In February 2025, the team announced the upcoming launch of its Bitcoin Rewards Credit Card. It will be available to Fold+ and Fold (free plan) members and will provide cashback rewards automatically paid out in BTC, like the project’s rewards debit card.
Fold+ Credit Cardholders will get unlimited 2% cashback BTC rewards, a free metal card, and the benefits of a Fold+ subscription, including zero-fee bitcoin buys and sells. The free plan members will earn unlimited 1.5% cashback BTC rewards, with the option to upgrade to a metal card.
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