Strive Asset Management, a financial services firm with $1.7 billion in assets, announced on November 1 that it will integrate Bitcoin into its wealth management offerings.
As part of its expansion, Strive is relocating its headquarters from Columbus, Ohio, to Dallas, where it will add new wealth management staff to better serve family offices and affluent individuals, according to a recent press release.
While Strive currently offers traditional stock and bond funds, the decision to include Bitcoin reflects the firm’s intention to appeal to high-net-worth clients in Texas, which has attracted a strong conservative following and significant interest in digital assets.
Financial Firms Provide Diverse Options to Clients
Strive’s move indicates an increasing trend among financial firms to provide diverse options for clients.
Led by Gary Dorfman and Randol Curtis, Strive’s new wealth management division will incorporate Bitcoin as a key element in standard portfolios.
The move comes amid Bitcoin’s rising value and support among conservative circles and Texas’s emergence as a hub for cryptocurrency advocates.
Additionally, a new stock exchange rejecting environmental, social, and governance (ESG) policies is set to open in Dallas, aligning with the pro-capitalist stance of Strive’s leadership.
Strive, launched in 2022 by biotech entrepreneur and former presidential candidate Vivek Ramaswamy, advocates a post-ESG approach and positioned itself as an alternative to what it sees as “woke” corporate practices.
The firm’s first product, an energy ETF labeled DRLL, invests in U.S. fossil fuel companies and has prioritized shareholder value over social considerations.
Ramaswamy remains a key advisor and the majority shareholder, supported by investors like JD Vance’s Narya Capital and venture capitalists Peter Thiel and Bill Ackman, all of whom share conservative viewpoints.
Asset manager Cantor Fitzgerald, a significant stakeholder, also sits on Strive’s board.
“Just two short years later, the national environment has changed dramatically, in no small part due to Strive’s efforts,” Ramaswamy commented. “The moment is now ripe to launch a pro-capitalism Wealth Management business focused on true financial freedom, with a focus on integrating Bitcoin into standard portfolios. I wish the team great success in the next stage of Strive’s incredible journey.”
More Firms Adopt Bitcoin as a Reserve Asset
The ongoing macroeconomic uncertainties, characterized by increasing inflationary pressures and geopolitical tensions, have prompted corporate treasurers to explore including Bitcoin as a reserve asset.
Just recently, the digital asset prime services platform Abra launched a service designed for corporations seeking to hold cryptocurrencies as reserve assets on their balance sheets.
Likewise, Japanese investment firm Metaplanet has been actively increasing its Bitcoin holdings since May, when it announced plans to use Bitcoin as a strategic treasury reserve.
The move was driven by Japan’s economic challenges, including high government debt, negative interest rates, and a weakening yen.
In addition to its Bitcoin purchase, Metaplanet revealed it will exercise stock acquisition rights, generating 299.7 million yen to fund further Bitcoin acquisitions.
The firm also partnered with SBI VC Trade, the crypto subsidiary of SBI Group, to access corporate custody services that optimize tax efficiency and provide potential financing options using bitcoin as collateral.
Earlier this month, the firm raised approximately 10 billion yen ($66 million) through a stock acquisition rights offering, attracting 13,774 individual shareholders.
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