The Smarter Web Company has surpassed 2,000 Bitcoin holdings after purchasing an additional 225 BTC for £19.9 million ($27 million), positioning the London-listed technology firm among the top 25 corporate Bitcoin holders globally with 2,050 total coins worth approximately $242 million.
The latest acquisition at an average price of £88,482 ($118,080) per Bitcoin continues the company’s aggressive treasury strategy under “The 10 Year Plan,” achieving a remarkable year-to-date BTC yield of 49,198% and 30-day yield of 224% on its digital asset holdings.
Small Tech Firm Joins Elite Corporate Bitcoin Club
The web services company maintains approximately £500,000 in remaining treasury cash for future Bitcoin deployments, having invested £166.8 million total at an average price of £81,346 per coin.
The firm has made multiple purchases throughout 2025, including 325 Bitcoin in July and 196.8 Bitcoin in June.
Smarter Web joins an accelerating corporate adoption wave, with over 283 companies now holding 3.64 million Bitcoin collectively.
Source: Bitcoin Treasuries
The trend has expanded beyond pure-play strategies to include traditional businesses seeking inflation hedges and treasury diversification through cryptocurrency reserves.
The company’s aggressive accumulation strategy has driven significant stock volatility, with shares falling 15% after recent fundraising despite being up 274% year-to-date.
Industry experts warn about sustainability concerns as corporate treasury strategies face growing scrutiny from analysts and regulators.
MicroStrategy Model Sparks Global Corporate Bitcoin Race
MicroStrategy completed the largest U.S. IPO of 2025, raising $2.521 billion through its Stretch Preferred Stock offering to acquire 21,021 Bitcoin at $117,256 per coin.
The historic capital raise brought total holdings to 628,791 BTC worth approximately $43 billion, maintaining its position as the world’s largest corporate holder.
The offering expanded from an initial $500 million target to $2.5 billion amid strong institutional demand for Bitcoin exposure through traditional securities.
STRC shares began trading on Nasdaq with a 9% dividend, representing the first exchange-listed perpetual preferred security from a Bitcoin treasury company.
European companies have aggressively adopted similar strategies, with Swedish firms leading regional adoption.
H100 Group accumulated 510.28 Bitcoin and secured a Frankfurt Stock Exchange listing, while Fragbite Group raised 6 million krona through convertible loans for Bitcoin purchases.
Most recently, MARA Holdings reported second-quarter earnings beating expectations with $238 million in revenue, driven by Bitcoin appreciation and mining operations.
The company holds 49,951 BTC valued at $5.3 billion, ranking second among public Bitcoin holders behind MicroStrategy.
Just today, Turkish ride-hailing firm Marti Technologies allocated 20% of its cash reserves to Bitcoin and plans to increase crypto holdings to 50%, considering Ethereum and Solana additions.
The company joins 98 firms announcing plans to raise over $43 billion for cryptocurrency purchases since June.
Rising Skepticism Challenges Corporate Treasury Sustainability
VanEck’s Matthew Sigel warned about risks in corporate Bitcoin strategies, particularly criticizing at-the-market share issuance programs that become dilutive when stock prices approach Bitcoin’s net asset value.
He suggested suspending programs if shares trade below 0.95 times NAV for ten consecutive days.
Similarly, Crypto analyst Ran Neuner claimed many treasury companies serve as exit vehicles for insiders rather than genuine buyers, receiving crypto contributions in exchange for shares trading at massive premiums on public markets.
This structure benefits early contributors while potentially disadvantaging retail investors.
Seamus Rocca of Xapo Bank has also cautioned against chasing trends or building oversized Bitcoin positions, noting that firms like MicroStrategy represent high-conviction outliers with unique business strategies rather than models for widespread adoption.
The trend is not limited to Bitcoin alone. ETH Strategy has recently raised $46.5 million to become Ethereum’s first MicroStrategy-style treasury protocol, deploying 11,817 ETH into staking operations.
The DeFi protocol democratizes access through smart contracts rather than traditional finance structures.
The global crypto market’s recent 6.7% decline erased $160 billion in market capitalization, with Bitcoin retreating from $120,000 highs to $117,000.
Over $721 million in leveraged positions were liquidated, testing corporate conviction amid increased volatility.
Despite skepticism, institutional adoption continues to expand as companies explore alternative cryptocurrencies beyond Bitcoin, including Ethereum treasury strategies by Bit Digital and SharpLink Gaming, which target specific blockchain ecosystem exposure.
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